Sérélys product by company Exeltis is a nutritional supplement that serves to manage menopause without any problems. Its basic component is pollen grain extract.

Design and apply complete communication of a new product on the market.

The ideological concept for social networks also developed from the communication concept. Its basic element was a non-brand fan-page Through the transition, for which we created thematic content with space for discussion of the target group. We regularly provided the audience with advice on how to manage menopause, and at the same time we encouraged women to share their experiences and knowledge with each other. The idea concept itself also enabled secondary communication of other products of the company.

We focused on educational PR, which presented the benefits of the product, for which we had the expertise of respondents in the form of gynaecologists or psychologists. The media’s interest was in the topic itself, but we also strengthened it with a creative press event. We supported public relations by educating in the form of blogs on the product website. On Facebook, we subsequently created a relationship between the target group and the product itself thanks to the conceptual visual design and interesting information and advice that help women cope with menopause.

We focused on educational PR, which presented the benefits of the product, for which we had the expertise of respondents in the form of gynaecologists or psychologists. The media’s interest was in the topic itself, but we also strengthened it with a creative press event. We supported public relations by educating in the form of blogs on the product website. On Facebook, we subsequently created a relationship between the target group and the product itself thanks to the conceptual visual design and interesting information and advice that help women cope with menopause.

Over a period of one year, we achieved 77 media outputs, the media value of which was EUR 43,523. The composition of the media output was as follows:

Within the campaign, we created 24 blogs, contributed to 24 online discussions and published 102 Facebook posts. 17 top media were present at the press conference.

Thanks to this, the Sérélys product was reworked into a market leader over a period of one year.